Over the past 12 months, a focus on renewed business events and commitment to tourism visibility, has seen the MCG emerge as a destination of choice for local corporate, national association, and international incentive events.
Drawing on the heritage, culture and art of the stadium, MCG Events has elevated the event experience.
Access all areas
Previously off-limit spaces are now available to all. You can utilise the change rooms for creative workshops, hold pre-dinner drinks on the boundary line, or finish the night with whisky and dessert bars in the MCC Library.
Chef partners
Popular Melbourne chef, Guy Grossi, brings his Italian cuisine to the ’G, with a menu curated for events, as well as a daytime restaurant operating in the Committee Room. Steeped in tradition, Grossi’s offering brings true authentic Italian elegance to the MCG. In 2023, MCG Events are set to add more chef partners that will bring their own ‘Melbourne flavour’ to the ’G.
Small can be epic
Curated, incentive-driven experiences that activate small spaces to create big impressions. A focus on the boutique and intimate events that deliver a personal touch. The MCG can create a true sensory experience around sport, heritage, art, and culture.
Re-imagined tourism
With the international business event tourist returning, creating a point of difference within the market has become essential. At MCG Events, curated tours and experiences have been created, and the ability to deliver traditional Indian cuisine is at the forefront of our tourism offering.
Digital connectivity
The MCG is the first stadium in Australia to provide a complete 3D model virtual walk- through with integrated imagery and video. This ‘digital twin’ features as part of a new online platform dedicated to non-match day events.
For time immemorial, the land where the MCG is situated was used by the Traditional Owners – the Wurundjeri Woi Wurrung people – for sport, ceremony and business. In contemporary times, little has changed and the MCG remains the beating heart of Melbourne, welcoming visitors from all walks of life to create their own unique experiences and memories.
A world class precinct
The MCG is often selected for its accessibility and its connection to the wider Melbourne Sports and Entertainment Precinct, taking in Yarra Park and Melbourne Olympic Park.
MCG Events has developed a fantastic strategic partnership with neighbours, Centrepiece and Pullman Melbourne on the Park, to ensure that we are all working together to promote the world class precinct, on the world stage.
