In response to the challenges of the pandemic, Business Events Council of Australia (BECA) is undergoing a review to explore ways it can become a larger, more impactful and sustainable organisation to better represent the interests of the business events industry.
The impact of the pandemic on the industry and its challenges over recent years have highlighted the importance of BECA’s work and heightened the need for the industry to continue to work together to grow.
BECA Independent Chair Dr Leo Jago said feedback from the business events industry signals the need for a fully resourced peak industry association.
“The global pandemic challenged Australia’s business events industry and now is the right time to look at what the sector needs as a whole to strive for growth across the next decade and beyond, with a focus on research, advocacy and professional development,” Dr. Jago said.
The review of BECA’s structure will work to create a better resourced organisation to deliver the research, advocacy, and training essential to the growth of the industry and champion inclusivity for the various segments of business events – including large and small operators across the sector’s supply chain.
The BECA board has appointed independent expert consultants, ODIN360, to advise on the best operating model for the future based on their assessment of BECA’s current structure and operations.
The first phase of the review involved extensive consultation with key business events industry bodies such as AACB, ACCG, EEAA, MEA and PCOA as well as a broader range of stakeholders across the business events industry including large, medium, and small operators in each State and Territory. This first phase is now complete, with the interim report and recommendations submitted to the BECA Board.
BECA has also appointed a Project Development Group to work with ODIN360 to further develop the model for a better resourced organisation to represent the business events industry.
To help ensure that member benefits being developed for the proposed organisation are in line with business event industry needs, BECA is asking operators large and small complete a short survey that will be open until 14 October.
The final report will be presented to the BECA Board by the end of the year.
