The Business Events Australia Asia Mega Famil Showcase took place in Sydney last week, with 50 influential planners and media from across Asia experiencing the best of the harbour city’s offerings.
Hosted by Business Events Sydney (BESydney), the three-day tour included first-hand updates from BESydney partners, including luxury yacht venue The Jackson, The Art Gallery of NSW, and Royal Randwick Racecourse.
Delegates from Greater China, India, Indonesia, Japan, Korea, Malaysia and Singapore were given a warm Aussie welcome at Taronga Zoo’s Gili Rooftop followed by a sneak preview of the Zoo’s new Nura Diya Australia precinct which weaves in Cammeraygal Country storytelling with indigenous animal encounters.
Other highlights included a surprise-filled official Welcome dinner at the Harbourfront Seafood Restaurant and Handa Opera’s Madama Butterfly on the harbour, which concluded the Sydney experience in grand style.
The 12-person Indian delegation was also treated to a regional tour exploring Port Stephens and the Hunter Valley, experiencing diverse culinary and nature offerings. On the way back to Sydney the group visited the Sydney Cricket Ground and met Australian one-day cricket legend, Michael Bevan, before embarking on a Harley Davidson ride to Bondi.
“The Showcase partnership with Business Events Australia has been the perfect opportunity to provide a taster of the breadth and depth of new product across our changing city and regional areas nearby,” BESydney chief executive officer, Lyn Lewis-Smith said.
“Sydney Harbour provides one of the most stunning backdrops in the world, a stage like no other for our global corporate and incentive clients to motivate and inspire delegates from the minute they arrive to the time we say farewell ‘til next time”.
Tourism Australia executive general manager of Commercial and Business Events Australia, Robin Mack said BESydney had really seized the opportunity as host city partner to deliver a diverse and memorable program.
“The purpose of the Showcase was to provide international planners from the Asia region with confidence to pitch Australia for their next business event, and based on the feedback I’ve heard so far, we have delivered on this,” Mack said.
“Already the Showcase has generated business leads for Australia, highlighting the real tangible results of our distribution activity.”
