Leading conference and event management company Arinex is celebrating a successful first year of operation for its Digital Conference Organising (DCO) team.
Over the past 12 months, the DCO team has produced 29 virtual events, providing professional advice to numerous clients across a range of industries. These events have attracted a total of 7,113 attendees from around the world, led to 58,480 sponsor interactions and collection of 2,271,257 data points, allowing clients to make instant, informed decisions around their events.
The specialised team was established 16 September 2020, following the inaugural event “Turn of Events; Bringing Business Events Back” hub and event, which was held simultaneously across six locations and live-streamed globally. The event went on to win an IAPCO Driving Excellence Award for Collaboration as a result of the collaboration of 26 industry partners demonstrating the industry was ready to deliver events in new and innovative formats which aligned with COVID-19 safe requirements.
Other major virtual events include the International Neurotrauma Symposium 2021 (February), the 23rd International Congress on the Education of the Deaf 2021 (July) and the Concrete Institute of Australia National Conference 2021 (September).
The statistics gathered by the team on these virtual events, provide clients and sponsors valuable data and insights for increased personalisation and engagement opportunities.
While demonstrating return on investment for sponsors and exhibitors is challenging for virtual events globally, Arinex chief executive officer Nicole Walker said the insights provide clients with the ability to customise the attendee experience in order to maximise exposure and touch points for all stakeholders.
“The birth of the DCO was introduced as a new initiative due to the pandemic but will see continued growth and an ongoing necessity in the events sector,” Walker said.
“It is fast becoming an industry-recognised service, given the greater need for virtual events and technology, as well as the specialised skills required to ensure event results are exceeded.”
