Post-show analysis of Asia Pacific Incentives and Meetings Event (AIME) has revealed that its 30th anniversary event, which took place in Melbourne last month, is expected to generate $200 million in business over the next 12 months.
The result comes at a near 70 percent increase on 2022, signalling strong and steady recovery across the business events sector.
Insights also revealed a high satisfaction rate amongst both exhibitors and visitors, both scoring 90 percent satisfaction for their AIME experience. The stats outperform equivalent benchmarks and place AIME in the top five percent trade shows globally for exhibitor satisfaction and in the top 10 percent for visitor satisfaction.
Furthermore, 84 percent of visitors felt their objectives for attending AIME were met, and nearly 80 percent said they were likely to return to AIME as they felt it important for advancing their business and the place to be to source new products and services.
More than 400 hosted buyers and media outlets, 3,000 visitors and more than 350 exhibitors attended AIME, where over 12,000 meetings took place.
“These results are testament to the hard work that goes into fostering outstanding business outcomes. From our bespoke technology to the rigorous vetting of buyers, and from our AI powered meeting platform to our first-class Knowledge and AIMEbassadors Programs, the value of business events is championed at every juncture,” AIME event director Silke Calder said.
“Excitement is building for AIME 2024, with the majority of 2023 exhibitors already reserving space for next year. This demonstrates both the show’s legacy as well as its importance to the global business events industry. It is also a reason why AIME is one of the most trusted shows in the Asia Pacific Region.”
Melbourne Convention Bureau chief executive officer Julia Swanson, said she was proud of the significant business platform AIME has become over its 30 years and the far-reaching commercial outcomes the event drives.
“AIME enables new and valuable connections to drive commerce not just for us here in Victoria, but for the wider Asia Pacific Region. At the Melbourne Convention Bureau, we are thrilled with the achievements to date in bringing this event to you, for three decades,” Swanson said.
“At the core, we are about business events and providing the best access to key decision makers and the people who make it all happen. AIME has proven itself as an essential platform for this.”
AIME 2024 will be held at the Melbourne Convention & Exhibition Centre from 19 -21 February 2024.
