Accor’s new instant group booking platform

The new technology will offer seamless bookings for meeting professionals and their guests.

Accor, together with Groups360, has launched GroupSync, a cloud-based technology solution for meetings and events that enables instant online booking for groups through a simplified process.

GroupSync will become the new engine that powers the current digital Request For Proposal (RFP) process on Accor’s meetings website, before the end of the year.

Launching at the start of 2022, GroupSync Engage will offer the instant booking of meeting spaces directly from the hotel’s website, with plans to also integrate instant booking of group rooms in the following months.

“GroupSync Engage will empower Accor to better serve its global markets by allowing planners to book not only meeting space but also group room blocks, food and beverage, and audio-visual services in the same online transaction,” Groups360 chief executive officer Kemp Gallineau said.

“Since Accor is a global brand with a significant number of properties outside the US, its launch of this instant group booking technology will speed its adoption across the globe.”

Accor will offer the instant online booking solution for group rooms on GroupSync to the majority of their more than 5,200 properties worldwide, which are also showcased in the GroupSync Marketplace for streamlined digital RFPs and instant group bookings.

“Accor takes pride in our commitment to strategic innovation, as well as our leadership at the forefront of technological adoption,” Accor senior vice president sales and distribution Markus Keller said.

“We are delighted to partner with Groups360 on launching technology that will instigate a significant paradigm shift in the meetings and events industry toward more seamless bookings and unforgettable experiences for meeting professionals and their guests.”

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