The partnership is designed to bring mutual benefits to members of both organisations through enhanced knowledge sharing, increased visibility and collaborative opportunities.

“We are delighted to partner with IAPCO,” says Melissa Brown, CEO, ABEA.

“Our collective efforts will provide our members with exceptional value, critical industry knowledge and the ability to connect on a global scale.

“There is so much knowledge to be shared, and the more efficient we can share experience and knowledge across the globe, the easier it will be for our members to keep up to date with the latest developments.”

The strategic partnership between ABEA and IAPCO has been formalised through a memorandum of understanding covering the next three years, with key undertakings including:

• Membership value-add: ABEA and IAPCO members will benefit from collaborative engagements, including meetups at industry trade shows such as IMEX, IBTM, FIEXPO and AIME. These opportunities will foster new relationships and potential business ventures.
• Knowledge-sharing collaboration: Both organisations will engage in ongoing collaboration through industry and online education initiatives. Planned activities include panel discussions featuring industry experts, the delivery of joint educational sessions, and discounted access for members to professional development courses.
• White papers and research: ABEA and IAPCO will co-write a white paper to benefit both membership bases, along with sharing relevant research and studies to enhance industry insights.

“As we navigate an ever-evolving industry landscape, fostering collaboration between organisations that stand for the same values is crucial for the ongoing success and growth of the global meetings and events industry,” says Sissi Lignou, president of IAPCO. 

“My thanks to our past-president, Sarah Markey-Hamm, and Melissa Brown for facilitating this important strategic partnership.”