Corporate hospitality specialist Platinum Pass is expanding its offering into the art sphere with the launch of its 2014 Archibald Prize program.

Known for its extensive sporting event program that includes the Australian Open, The Ashes, and State of Origin, Platinum Pass general manager Michael Coulton said that the addition of an arts product has been driven by client feedback and requests.

Coulton said, “The Archibald Prize 2014 event offers corporate businesses a unique opportunity to network with their guests and also experience new product for Platinum Pass, beyond the sporting events we are well-known for.”

Platinum Pass will debut its new product on September 11, 2014 at The Art Gallery of NSW.

The evening will commence with arrival drinks served in the Modern Australian Galleries, followed by an exclusive viewing of this year’s Archibald, Wynn and Sulman Prizes. A three-course dinner will then be served in the Grand Court of the Art Gallery of New South Wales, with a special guest speaker.