The brand for the Geelong Convention and Event Centre draws upon the name gifted by Wadawurrung Traditional Owners, Nyaal Banyul, meaning ‘open your eyes to the hills’.

The Melbourne Convention and Exhibition Trust (MCET) has engaged with Wadawurrung Traditional Owners Aboriginal Corporation throughout the brand development process, creating a shared vision for the future venue.

Nyaal Banyul invites all that visit to seek a new perspective, through the shared knowledge and ideas events held at the venue foster,and experiencing the venue design influenced by Wadawurrung stories of Country. 

Wadawurrung Woman, Corrina Eccles, said Nyaal Banyul encourages people to open their eyes to the hills of Wadawurrung Country.

“For these hills hold our stories, resources and our strong sense of belonging,” Ms Eccles said.

“The brand acknowledges our deep connection to this place.”

The centre has views across the bay and surrounding hills with its colour palette reflecting the ever-changing natural light of Sky Country.

Melbourne Convention and Exhibition Centre CEO, Natalie O’Brien, said the inaugural brand for Nyaal Banyul celebrates First Nations culture and storytelling.

“We’ve collaborated with the Wadawurrung Traditional Owners to develop a brand that the whole Geelong community can be proud of,” Ms O’Brien said.

“As well as creating a captivating value proposition for customers and visitors, that encourages belonging, sharing and seeking.”

Construction of the new centre is underway with completion and opening in 2026.