Trilogy Hotels will take over management of Mercure Sydney, Ibis Sydney World Square, Mercure Canberra and Fairmont Resort Blue Mountains in a new deal.

In conjunction with the Schwartz Family Company, Trilogy said it will be pioneering the adoption of the independent hotel management model for investment-grade hotels in Australia.

Trilogy will manage more than 1000 rooms across the four properties in the first deal announced since the business launched in December 2023.

The venture was conceived by Scott Boyes, Grant Alchin and Tony Ryan and provides hotel owners and hotel brands with an operating platform for investment-grade assets where hotel operations are managed independently by Trilogy’s team.

Trilogy Hotels CEO, Scott Boyes, said the deal marks a turning point for the hotel industry in Australia.

“This long-term agreement is a true meeting of the minds,” he said.

“We each share a passion for the hotel industry and understand what hospitality can achieve when everyone is playing to their strengths.”

Under the Trilogy franchise model, hotel brands may provide branding, distribution, and loyalty programs while Trilogy manages the hotel operations and drives the operational and profit performance on behalf of an owner.

Schwartz Family Company, run by Dr Jerry Schwartz, is the largest privately owned hotel group in Australia with more than 4000 rooms across 14 hotels. The wider investment portfolio also includes Sydney Brewery, the Hunter Valley Conference & Events Centre and Blue Sky Airlines. 

Trilogy Hotels COO, Grant Alchin, said each hotel is a significant asset in its own right, that has much to gain through independent hotel management.

“Jerry is someone who can see the true potential of a property, and he’s not afraid to try new ways of exceeding the expectations of his guests,” Alchin said.

“He has shown time and again that he is blazing a new path for hospitality in Australia.”