Hospitality company Ennismore and property developer Alfasi Group are bringing the brand to Australia for the first time as part of the Matchworks Precinct in Cremorne, in Melbourne’s inner east.
“We are delighted to bring The Hoxton to Australia for the first time,” says Ennismore founder and co-CEO Sharan Pasricha.
“Melbourne has been in our sights for a long time for The Hoxton, and Cremorne is a perfect fit for the brand.
“Our guests and brand followers have long been asking for a Hoxton in Australia, and we’re thrilled to finally make it happen in a brilliant building steeped in history that started life as a matchstick factory.”
The hotel will feature 198 guestrooms, plus hybrid event spaces, a cafe, bar and restaurant.
“Alfasi Group is thrilled to partner with Ennismore as the hotel operator at 560 Church Street, Cremorne,” says Alfasi Group managing director Gill Dvir.
“We are committed to preserving the rich history of this site while adapting its historically significant buildings for retail and hospitality uses the community can enjoy.
“With its strong focus on community and neighbourhood, The Hoxton perfectly aligns with our vision for this world-class precinct.”
