Reign opens in Sydney’s QVB

The late-night Champagne bar is the latest addition to Trippas White Group's growing portfolio.

Trippas White Group celebrated the opening of its second late-night venue, hosting industry and stakeholders at the new Reign Champagne Parlour & Bar last week.

Attendees were given a taste of the new venue at Sydney’s Queen Victoria Building (QVB), with flowing Champagne and roaming canapes on offer.

Mini beetroot tarts

Located on level one of the QVB, Reign serves an extensive collection of Champagnes and sparkling wines from around the world, alongside a light menu of share plates.

Champagne tower at Reign

With natural light, marble and soft pink hues, the space is a stark contrast to its brother venue Esquire, which officially opened two weeks ago.

Trippas White Group managing director Joseph Murray said the launch of Reign marks an important step forward for Sydney CBD nightlife as well as Trippas White Group’s portfolio.

“Trippas White Group is thrilled to launch Reign Champagne Parlour & Bar,” he said.

“We are proud to be part of this, and of the team that has helped make it all possible.

“The opening of Reign follows the recent debut of Esquire Drink + Dine, seeing us with not one, but two brilliant new venues in the historic QVB.

Cucumber cured kingfish,

“Both are the new ‘jewels’ in the crown of Sydney’s late-night bar and dining scene and further add to the ever-growing number of unique and iconic venues in our group.”

The two venues mark a new era for Trippas White Group, that has a number of new venues in the works as well as a possible name change.

Industry guests gather for the launch

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