As a part of the brand’s global roll-out, global hospitality company Carlson has announced the launch of Radisson Blu hotels and resorts across Asia Pacific.

In line with Carlson’s vision to grow the brand, the company has invested in Radisson Blu to take it to a new standard of contemporary accommodation and hospitality experience through its new campaign ‘Discover Blu’

To drive greater awareness of Radisson Blu in the Asia Pacific region, Carlson is investing over $2 million in a brand campaign, which includes TV adverts running on CNN and BBC. This is key in positioning the Radisson Blu as a first class brand reaching out to Radisson’s primary target audience, business travelers.

The ‘Discover Blu‘ brand campaign launched this month and will continue until the end of December 2011. To celebrate this launch the flagship hotel in Australia, Radisson Blu Hotel Sydney is celebrating with a themed Blu October and a Blu Day on the 28th October.

In view of the campaign, Radisson Blu Hotel Sydney has ‘Blues’ music playing throughout the hotel this month. In addition, all the hotel flower arrangements are in the colour blue and uniformed staff have been wearing blue ties.

The Blu themed day and month includes a number of events and activities taking place within the hotel through which  ways guests can win prizes.

The hotel’s Bistro Fax Restaurant & Bar coffee cart which bases itself outside the hotel, on the corner of Pitt, O’Connell & Hunter Streets is selling special blueberry muffins all month at a special price.

Radisson Blu Hotel Sydney is running a happy hour, selling half price Blu drinks from 5.30-6.30pm, all drinks purchases will be entered into a prize draw to win a drinks voucher.

Radisson Blu Hotel Sydney will be giving away free coffees and blueberry muffins to taxi drivers between 7-11am on Blu Day and all guests will be given free Blueberry smoothies during the morning of Blu Day.

As part of the hotel’s responsible business strategy, all proceeds from the happy hour, $2 from the sales of Blu Cocktails, blueberry muffins and Blu Dessert throughout the month, plus all $2 entries into the hotel competition will go straight to the locally based Rev. Bill Exodus Foundation.

“This is a very exciting time for us here at the Radisson Blu Hotel Sydney and we are very pleased to be part of the Discover Blu Asia Pacific Campaign. As part of the celebration we are proud to be hosting our very own Blu month and Blu day whereby guests and staff can feel part of the developments, it’s also a fun way to educate people on what we are doing, maximising the impact of the campaign” said general manager, Peter Tudehope.

“With the opening of new hotels in Asia Pacific and the massive advertising campaign, we look forward to strengthening our position on a global scale. Here at Radisson Blu Hotel Sydney we remain committed to being one of the most desirable five-star hotels in the city.”

For more information please visit www.radissonblu.com/plazahotel-sydney