First State Super has secured the naming rights to the International Convention Centre Sydney (ICC Sydney) Theatre.
The 8000-seat venue will be known as First State Super Theatre for the next 10 years, following increased investment from the existing equity partner.
ICC Sydney CEO Geoff Donaghy welcomed the naming rights agreement.
“We see many synergies between our two companies, particularly our razor-sharp focus on building the best possible teams to service our delegates, patrons, members and partners,” he said.
“We will work collaboratively with First State Super to ensure their members, and all of our patrons, enjoy exceptional experiences at the newly named First State Super Theatre.”
First State Super CEO Deanne Stewart said the new partnership is something its members should be proud of.
“ICC Sydney is internationally renowned for the quality of its venues, people and culture,” she said.
“It’s an investment that is delivering great returns for our members and the economy, and it’s an asset that our members can feel proud to own.
“The First State Super Theatre is at the heart of the Sydney community, and we’re proud to be here.”
ICC Sydney will continue to manage the theatre throughout the new partnership.