The company has expanded to more than 2500 international locations during its 50 years and will grow its reach to 80 countries by the end of 2024.

The economy hotel chain will also launch a new brand culture program, global employee ambassadorship and brand campaign.

Chief commercial officer at parent company Accor, Karelle Lamouche, says ibis is known the world over.

“ibis democratised travel, making quality travel experiences possible for everyone, irrespective of budget,” she says.

“The 50th anniversary of ibis is not just a celebration, it’s a testament to five decades of unwavering dedication to making travel possible, offering caring hospitality for all and the brand’s undisputed leadership in the economy segment.

“For 50 years, we have welcomed and developed our people, giving them a foundation in hospitality excellence, fuelling their skills and passion. 

The ibis brands are where people start their career and where people first start to travel.”

ibis opened its first hotel in Bordeaux, France, in 1974 before expanding to 2500 hotels in soon-to-be-80 countries when ibis Styles Reykjavik Muli, in Iceland, opens in late 2024.

“The 50th anniversary is about reinforcing our position as the leading brand in the economy hotel segment and embracing our future with renewed energy and enthusiasm,” says Lamouche. 

“For 50 years, ibis has got the essentials right and delivered them with heart. 

“People are the differentiator for ibis because we know you’ll get the most out of your trip when we put the most into your stay.”