Hyatt has launched ‘The Big Welcome’, a large-scale global initiative that celebrates the introduction of an enhanced, more generously welcoming Hyatt Gold Passport guest loyalty program.

the residence at Grand Hyatt Melbourne

With ‘The Big Welcome’, Hyatt has also launched a 10,000 free night sweepstakes and a larger-than-life 365 night giveaway – in three regions worldwide – for a total of 31,095 free Hyatt nights.

“The Big Welcome is one of many steps Hyatt is taking to share our commitment to hospitality with as many people as possible, (especially) at a time when others may be tempted to cut back, we consider this a long-term investment in our business,” said Hyatt Corporation president and CEO, Mark S. Hoplamazian.

“Three people will win 365 free nights, 30,000 people will win one free night and countless others will have a chance to experience Hyatt world-class hospitality through our redesigned Hyatt Gold Passport loyalty program.

“This is our way of showing our dedication to creating a unique, comfortable and welcoming experience for all guests,” he said.

To learn more about Hyatt Gold Passport, or to enrol in the program, visit www.GoldPassport.com