Welcome to the future of staff uniforms. Brisbane’s street art hotel, Tryp, has partnered with local fashion label Black Milk Clothing to allow guest services staff to choose their own look.
Also based in Brisbane, Black Milk Clothing is one of the fastest-growing Australian clothing companies, selling in excess of 1,000 garments online a day.
The edgy designs of their garments, which feature motifs from popular cult fiction such as Game of Thrones, Star Wars, the Harry Potter series, Lord of the Rings, The Hobbit, Adventure Time and DC Comics, are just a few of the edgy garments the female staff members of the Tryp Fortitude Valley Hotel team wear to work.
The label, which was started in a Brisbane house by founder James Lillis, has close to one million Instagram followers.
Black Milk Clothing Head of Sales and Marketing Cameron Parker said, “We like do things a little bit differently at Black Milk Clothing and so does the team over at Tryp. Tryp hotels are known across the globe as being the edgy, cool kids on the block and we are incredibly excited to be able to work with them. With our shared focus of creativity, a love of great artwork, and a pervasive sense of having fun, the partnership with Tryp makes a lot of sense. This is a really fun collaboration.”