Australia’s largest hotel operator has renewed its agreements with the hotels, which comprises 5500 keys.
At the same time, Accor Pacific partners have invested more than $450 million in hotel renovations and refurbishments since the beginning of 2022.
These figures highlight the group’s strong partnerships with some of Australia’s most influential hotel owners.
“This significant investment is a direct commitment to our brands,” says Accor Pacific’s chief operating officer, PM&E, Adrian Williams.
“It is a clear and strong affirmation of our partners’ confidence and trust in the quality and value of our brands.”
Accor marked its 40th renewal by strengthening its partnership with Silversea Investments through a long-term franchise agreement that will see significant investment to refurbish Novotel Sydney Parramatta (pictured, above) and Mercure Sydney Parramatta, the latter of which will be rebranded to Novotel Sydney Rosehill.
Sunshine Coast five-star hotel Sofitel Noosa Pacific Resort has also extended its partnership with Accor.
The resort will soon announce renovation plans that will enhance its luxury positioning on Noosa’s prestigious Hasting Street.
Williams says Accor’s network of more than 350 hotels in Australia has been built on the strength of the group’s relationships with international and local hotel owners.
“Accor has been operating in Australia for more than 30 years and a feature of our outstanding relationships with owners is our commitment to ensure their hotels remain at the forefront of the market through elevated guest services, facilities and satisfaction,” he says.
“We recently invested in providing more operational support for our hotels, growing the number of operational leaders based in key cities across the Pacific region so decisions can be made more quickly and resources allocated to where they are most needed.
“We are the only operator to have dedicated operational teams with heads of operations based in Sydney, Melbourne, Adelaide, Perth, Hobart, Launceston, Brisbane, Gold Coast, Sunshine Coast, Cairns, Auckland and Fiji.”
Accor Pacific’s chief development officer, Lindsay Leeser, says, “Separate to our managed network, we have developed the largest dedicated hotel franchise platform, with the largest franchise support team in the market, allowing us to work with franchise owners or third-party operators in a way that suits their business and investment strategies.
“We have more than 30 years of franchising experience, and that really counts for owners operating in such a highly competitive market.”
