Why Events Uncovered is the must-attend tradeshow of 2021

Our first round of exhibitors have been revealed.

As one of the business events industry’s longest-running tradeshows, Events Uncovered is returning on 15 July 2021, with a fresh new look and format.

Hundreds of event professionals are expected to attend this year’s fully in-person show at SMC Conference & Function Centre in Sydney, which will include a strong line-up of venues and suppliers for guests to explore in the free-to-attend exhibition.

Among the already confirmed exhibitors are the Australian Turf Club, who will be previewing the highly anticipated WINX Stand at Royal Randwick among their many other event venues, while CENTREPIECE at Melbourne Park will give attendees an exclusive preview of its upcoming purpose-built event centre, opening in September.

All-star suppliers such as Entegy, Honeycomb Agency, Musicland, Sprintr by AV1 and The BlackTies Magicians will be exhibiting, with interactive and exciting stands to entice planners.

Attendees can also expect to meet face-to-face with a broad selection of exciting venues and destinations from across the nation, including Melbourne Convention Bureau (MCB), Captain Cook Cruises, Merlin Entertainments, Sydney Masonic Centre, Sydney Olympic Park Authority, The Grace and Village Roadshow Theme Parks.

Alongside the free exhibition, event professionals can register to attend the Spice Knowledge Sessions, covering everything from technology and event marketing, through to indigenous events and mental health and wellbeing.

Stay tuned for the first speaker announcements next week.

Two networking events

In-person networking is back and bigger than ever for Events Uncovered 2021, with two exciting events for event professionals to attend.

Attendees will be invited to kick-start the day at The Breakfast Club, a new breakfast event giving planners the opportunity to network and learn ahead of the show.

At the conclusion of the expo and speaker program, The Wrap Party will give attendees the opportunity to let their hair down, indulge in delicious food and drinks, while enjoying some exciting entertainment.

Secure your attendance at Events Uncovered


Events Uncovered 2021
Thursday 15 July
SMC Conference & Function Centre
Breakfast Club: 8am-10am
Free expo: 10am-6pm
Spice Knowledge Sessions: 10:45am-5pm
Wrap Party: 6pm-8pm

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