Meetings & Events Australia (MEA) has announced a new presentation at its annual conference, Evolve 2019, that will teach business owners has to increase profitability in 90 days.

The presentation, titled ‘Take Back Your Margin!’, offers business owners, senior managers and account directors the opportunity to calculate where, why and how much profit they are unintentionally losing in their business and how to get it back.

Paul Allen, managing director of Margin Partners and author of Take Back Your Margin! will present the session with a focus on up-selling and cross-functional cost control.

“If you believe the lifeblood of your business lies in the certainty of long-term customer contracts, then my insights will compel you to rethink your ‘true cost to serve’,” said Allen.

“I will expose the fallacy of over-servicing and invite suppliers and business owners to contemplate how they may be inadvertently relinquishing millions of dollars every year by failing to monitor customer specific net margin.”

MEA CEO Robyn Johnson said Paul Allen could well become the most valuable resource businesses could have on their team.

“He routinely helps clients reclaim upwards of 15 per cent of their customer specific net margin entitlement – profit that would otherwise be lost or silently absorbed as an unfavourable ‘operational variance’,” she said.

Evolve 2019 will take place in Brisbane on 31 March – 2 April.