More than 450 travel media specialists and industry leaders have come together to network at a showcase of brands planning for the next year.
TravMedia’s International Media Marketplace (IMM) was hosted at ICC Sydney last week with the event pairing brands with journalists and PR experts to plan a year’s worth of editorial coverage, events and media visits to hotels, experiences and flights.
TravMedia’s CEO, Nick Wayland, said it’s the 11th annual IMM event.
“We know how difficult the last few years have been due to Covid, but… we are almost back to pre-pandemic travel levels,” he said.
“From speaking to participants, it is obvious that confidence in the future of travel is high.
“The buzz in the room was palpable as people connected with old friends and made exciting plans for the year ahead.”
IMM Australia connected 200 Australian and New Zealand travel media with 190 PR professionals representing more than 143 international tourism brands alongside industry leaders.
Participants held more than 3000 one-on-one appointments and attended 4.5 hours of open networking across multiple catered events.
Expedia Brands used the occasion to showcase its No-Normal activation, transporting guests to the famous White Lotus hotel in Palermo, while Destination NSW created a Feel New Hotel pop-up.
The day concluded with an official cocktail party hosted by Merlin Entertainments Group at SEA Life Aquarium, where guests were transported to a magical underwater world and served drinks and canapes while sharks, turtles and colourful fish floated around them.
