Live event production company AV1 has become a major partner with the Museum of Contemporary Art Australia (MCA Australia) in a deal that will see major investment in venue AV equipment upgrades.
The Sydney Harbourside and Quayside rooms will be upgraded to the latest energy-efficient laser projection technology along with new LED lighting and PA system installations, while Foundation Hall will receive the bulk of the investment as the museum looks to use the space for a broader range of applications.
MCA’s Lecture Theatre will undergo an infrastructure overhaul with the installation of an event-grade AV solution suitable for events and performances, in addition to live streaming capability.
The Waterside Room and Terrace, Ambassador Lounge and Seminar Room are set to be upgraded to include self-managed solutions, suiting the application of these spaces.
Head of Venues (Sales & Operations) MCA Australia, Kirsty Esson, said since the start of the partnership, MCA Australia and AV1 have worked together to ensure the MCA Venues represent the best and latest trends in event technology.
“The plans for investment within the venues are incredibly exciting and are representative of our shared strategic vision and commitment to our customer-focused approach,” Ms Esson said.
“The investment plan is designed to facilitate the full range of event styles hosted within each of our venues, from corporate evenings to experiential brand and launch events, as well as helping our clients to celebrate their milestone occasions.”
AV1 Managing Director, Keith Wootton, said the investment in technology is a commitment of excellence to the MCA and clients to provide market-leading solutions.
“Since 2006, we’ve enjoyed a really great working relationship with a shared vision of giving our mutual clients and their guests the best event experiences,” he said.
“Throughout 2020 and 2021 we worked together to innovate with the ControlRoom solution, building an exclusive broadcasting studio against the beautiful [Sydney] harbour backdrop so that clients could continue to communicate during lockdowns.”
Technology upgrades will take place in the coming months.
