Expertise Events is set to host free educational seminars in Brisbane (31 January) and Sydney (8 February) next year.

Expertise Events managing director Gary Fitz-Roy says Adapt and Adopt, which has been running annually since 2011, will arm attendees with tools to refresh and revamp their stands and approach to exhibiting to ensure they stay relevant to show visitors.

“Too often, exhibitors have no real documented plan for participating in an event and in some cases, exhibit for all the wrong reasons. More importantly, like all aspects of business, there needs to be an annual review of how the market has changed and what needs to be done to capitalise on it.

“Our objective with Adapt and Adopt is to inform our exhibitors about how they can utilise exhibiting to exponentially grow their business with sales, leads and brand awareness. It’s all about return on investment,” said Fitz-Roy.

According to craft show exhibitor and owner of Craft Cubby, Bev Ross, the 2016 seminar was extremely inspirational and unlocked many possibilities to refresh and improve the experience of exhibiting.

“At the beginning of last year, after more than 20 years of exhibiting at craft events, we were beginning to feel stale and contemplating retirement.

“Our business was going through a rut and we had exhausted all the ideas we had on how to spark the interest of potential customers,” said Ross.

Bev credits Adapt and Adopt for opening a flood gate of new, exciting and affordable ways to revamp, refresh and attract customers to her stand.

“Due to a tight budget, we had previously dismissed the idea of investing in a new look and feel for our stand. Adapt and Adopt taught us how many ways we can make drastic changes to our stand, inside our budget restraints,” she said.

For more information or to register, click here.