In an industry first for the Asia/Pacific region, Diversified Exhibitions launches the Hotel, Hospitality & Design Expo 2010 – a hotel industry show with a key focus on design, fit out and refurbishment for the hotel, resorts, spas and hospitality industry to be held at the Melbourne Convention and Exhibition Centre, 24-26 May 2010.

Hotel refurbishment is one of the single most important factors in keeping a hotel appealing and contemporary to its customers. The fresh design of a hotel is the expression of its personality and gives it the impetus to rise above the competition. Hotel Hospitality + Design (HHD) 2010 will look to turn today’s challenges into tomorrow’s profit margins for the hotel industry. To make this a reality, designers, architects, hotel owners and operators will turn to HHD for solutions.

The event is supported by the industry’s key associations and many are aligning their industry events with HHD. The Australian Hotels Association (National and Victorian), the Hotel Motel & Accommodation Association, Liquor Merchants Association of Australia, the Professional Executive Housekeepers Network and AAA Tourism have all pledged their allegiance to the Expo in another industry first for a trade exhibition.

“We are spearheading this important side of the business for the hospitality industry. Already established successful exhibitions in both Milan and Las Vegas, Diversified Exhibitions saw the opportunity to launch an expo with the same focus targeting the Australian, New Zealand and South East Asian markets,” says exhibition manager, Michael-William Kelly.

“For the exhibitor it brings the market and the customer to them, presenting the opportunity to launch new products, build brands, support resellers, generate sales and receive valuable feedback instantly. We expect up to 10,000 bona fide decision-making industry representatives through our doors. For the hospitality industry representative it is a platform to learn new ways to improve business in just a few days.”