By Lizz Summerell

The 2010 Aisa Pacific Incentives & Meetings Expo (AIME) has released this year’s Master Class Program.

Event Planners Australia has been re-appointed to manage the 2010 Master Class program by Reed Travel Exhibitions.
Event Director Rosemarie Sama said “Following the success of the AIME 2009 education program we are delighted to have Event Planners Australia working with us again to deliver the best in education at AIME 2010.”

The event to be held at the Melbourne Exhibition Centre on March 2-3, 2010 will feature leading industry figures. In a series of 10 one hour classes they will provide practical information designed to give those attending a head start in trade for 2010.

The first day’s Master Classes will deal with topics such as strategies, techniques, original thinking and creativity in catering and theming. It will also be explained why traditional marketing techniques don’t work in tough meetings and incentive industry.

Day two of the Master Class program will tackle sponsorship, entertainment, technology and the green revolution.

The final master Class, ‘Where East meets West,’ will give a case study of one of the largest incentives held in Australia.
The class will give participants a chance to interact with the Melbourne Convention and Visitors Bureau, as well as suppliers behind a 5-day enticement in Melbourne for 7,000 delegates.