The organisers of the Asia-Pacific Incentives & Meetings Expo (AIME), held annually in Melbourne, Australia, have signed a partnership with event industry bible, the A LIST Guide, to bring a new exhibition concept to next year’s show.

The comprehensive events guide will launch the A LIST Open House at AIME 2013; a dedicated area where visitors can meet with new event suppliers and venues to gain inspiration for special events and functions.

Sally de Swart, Reed Travel Exhibitions (RTE) director for AIME said, “Now in its 21st year, AIME continues to bring new initiatives and partnerships to the well-established show. Open House will be a valuable addition to the show floor and give visitors a face-to-face contact for special event services which are featured in the popular A LIST Guide.”

“Each year we listen to what our buyers, exhibitors and visitors want, actively taking their feedback on board and creating new and innovative initiatives and, based on this feedback, we have created A LIST Open House to provide our buyers with networking opportunities with niche suppliers.”

Co-owner and general manager at A LIST Guide, James McGregor said, “A LIST Guide is a comprehensive online and printed directory to the best venues, suppliers and activities in Australia. We thought it would be great to bring the directory to life and create a face-to-face business area within AIME where event planners can meet the people behind the brands who make up the A LIST Guide; essentially bringing the brands into a live environment.”

AIME will take place on 26 and 27 February, 2013 at the Melbourne Convention and Exhibition Centre (MCEC).