This is Gold Coast 2024 (TIGC24) will celebrate its 10th anniversary this year as planners and buyers head to the city for multi-day programs.

Over either a three-day or four-day program, hosted buyers will have the opportunity to meet with the Gold Coast’s tourism and experience partners alongside business events experts.

Experience Gold Coast CEO John Warn says the business events sector is a vital part of the Gold Coast’s weekday visitor economy.

“Over 10 years, This is Gold Coast has connected hundreds of conference and event organisers and key decision makers with the city’s most inspiring venues, extensive range of accommodation and unique once in a lifetime experiences,” he says.

“Last year this event generated more than $59 million in business event leads, which is a testament to our team, our tourism partners and our city’s business event offerings.”

Experience Gold Coast head of business events Brooke Campbell says the annual event is a cornerstone of the business events sector.

“The Gold Coast is continuing to invest in business events infrastructure, we are growing a reputation as one of the most accessible and inclusive cities in Australia, and we are working towards greater sustainability within the events industry,” she says.

“TIGC24 presents an exciting opportunity to showcase the city’s wealth of business event products, surrounded by incredible natural landscapes and world-class experiences that will stimulate the imagination, growth and development of their delegates.”

About 70 event professionals from Australia and New Zealand will meet at various venues, including Gold Coast Convention and Exhibition Centre on 22-25 July, 2024.