The Melbourne Convention Bureau (MCB) has launched its third edition of the interactive Melbourne eGuide.

It aims to engage, educate and influence global conference, meeting and incentive event planners about why the world should meet in Melbourne.

The eGuide offers suggestions on where to conference, stay, eat and play as well as highlighting historic venues with unique stories to consider for your next business event or incentive itinerary.

MCB CEO, Julia Swanson, said data insights from the previous two Melbourne eGuides show the value of the tool to business event owners and planners.

“Data has shown that our previous two eGuides have been well received globally as an essential destination awareness and planning tool, with 8000+ visits to the eGuide and impressive content engagement including RFP requests and hundreds of visits to featured MCB suppliers,” Ms Swanson said.

“The guide’s easy-to-read layout, accessible design and interactive map that enables event owners, planners and delegates to create custom itineraries – from site inspections to conference programs to pre and post travel plans – are all excellent features.

“It’s also the practical content that generates such a high rate of engagement, such as walkable conference program ideas with a cultural twist, showcasing how delegates can easily and safely walk from hotel to meeting venue to gala event while experiencing the melting pot of Melbourne’s iconic heritage and culture.”

New to the edition is a useful MCB Recommended Supplier Directory to help plan a business event, while special thought has been given to including practical information such as clickable icons to drill down into venue capacities.