After successfully presenting the Ideas Academy at AIME 2024, Spice is again partnering with Asia Pacific Incentives and Meetings Event (AIME) to deliver two days of keynote speaker sessions and panel discussions delivering expert information and knowledge sharing about the events industry.

Held on the AIME showfloor at Melbourne Convention and Exhibition Centre (MCEC), on 11-12 February, 2025, the AIME Ideas Academy presented by Spice sessions will be delivered silently via individual headphones, with high-quality, informative content providing practical takeaways for attendees to implement in their businesses.

Sessions are free for all AIME attendees without booking, and the line-up of panellists and keynote speakers will be revealed soon.

The three-day AIME 2025 will be held from 10-12 February and the event will connect international and local buyers with world-class exhibitors from the Asia Pacific region and around the globe.

In 2025, for the first time, global exhibitions association UFI will co-locate its 2025 Asia-Pacific Conference with AIME at MCEC, with its event to follow on 13-14 February 2025. 

The theme for AIME’s 2025 Knowledge Program is “We Matter!”, which will highlight and celebrate the global business events industry as a powerful catalyst for economic growth. 

Hosted and curated by BEAM founder El Kwang, the Knowledge Program will launch AIME on 10 February, 2025, with keynote speakers from AIME’s speaker bureau partners, as well as industry business leaders who will address 1600 global event professionals.

Guiding the development and curation of the Knowledge Program topics and speakers is AIME’s Knowledge Program Advisory Committee, which consists of eight leaders from the Asia Pacific meetings and events industry.

“We are thrilled to once again collaborate with El Kwang and his talented content curators at BEAM, who have brought together this year’s esteemed content advisory committee of industry leaders,” says AIME event director Silke Calder.

“My team and I are profoundly grateful to share a vision of delivering meaningful content with such distinguished experts, all made possible by the generosity of our partners.”

The 2025 Knowledge Program Advisory Committee comprises: Paul Boustani, head of events and connections, workplace experience, Atlassian; Ashleigh Cooper, manager, Charter Hall Events; Maggie Diasinos, account director, MCI Australia; Max Jantasuwan, founder and CEO, Events Travel Asia Group; Ronald Lim, business events strategist, Think Event By Think Tank Productions; Sarah Markey-Hamm, CEO, ICMS; Denise Sorrell, director of events, Australian Dental Industry Association; and Felicity Zadro, founder and managing director, Zadro.

AIME 2025 will have an expanded footprint accommodating more than 600 exhibitors and 650 hosted buyers.

Approximately 20,000 meetings are set to take place on AIME’s showfloor across its two days.