Claire Graham has been appointed director of operations and content, joining AIME from Interpoint Events.
She has more than 20 years’ event management experience – including Taste Festival, Smooth FM Chocolate Festival and ATSA Independent Living Festival – and is bringing her expertise inhouse, having managed operations at AIME 2024.
John Wilson joins AIME as global marketing director, bringing more than 25 years’ industry expertise to the role.
He is an experienced event marketing director, having led teams at international event and trade fair organisers Informa, Deutsche Messe and Foundry (IDG).
Kayla Elliott joins the AIME team as marketing executive for the event’s 32nd edition in 2025 and will create content that connects with AIME’s global audience.
Nissa Ni comes onboard as event and systems coordinator, joining after 15 years at Melbourne Convention and Exhibition Centre.
“We are so excited to welcome Claire, John, Kayla and Nissa to the AIME team,” says AIME’s event director, Silke Calder (pictured at top).
“They are already making their impact felt, bringing new ideas and inspiration as preparations for AIME 2025 continue at pace.
“The growth of AIME 2024 was just phenomenal, and we are confident our team will deliver an event in 2025 that’s bigger and better than ever.”
AIME 2025 will be the fourth event delivered by Calder and her team at Talk2 Media and Events, which manages the show on behalf of Melbourne Convention Bureau.
AIME has expanded its footprint for 2025 to 15,000 square metres across 10 bays at Melbourne Convention and Exhibition Centre to accommodate more than 600 exhibitors, 650 hosted buyers and the 20,000 meetings that are set to take place on the showfloor.
