Reflect for a moment on the most memorable gift you’ve ever received. Perhaps it was a stunning watch from your father, or a heartfelt token from your best friend. Do you still have that gift? What makes it so special? Is it the emotional connection, the memories it evokes, or the thoughtfulness of the giver?
Now, consider whether that gift was branded with a logo. Chances are, it wasn’t. This is because logos don’t create emotions or lasting memories – personal connections and thoughtful gestures do.
Understanding corporate gifting
In the world of corporate gifting, it’s crucial to distinguish the difference between a gift and a promotional gift.
Promotional gifts are primarily used for advertising purposes. They’re designed to promote the giver, often bearing the company’s logo or branding.
They serve as a constant reminder of the company, aiming to keep it at the forefront of the recipient’s mind.
On the other hand, a gift is an item given without any expectation of payment or return. It’s a gesture of goodwill, an expression of gratitude, or a celebration of a special occasion.
Gifts are given with the receiver in mind – they’re chosen to cater to the recipient’s tastes, interests or needs.
The art of gifting
In our modern society where material needs are largely met, gift-giving has evolved beyond merely fulfilling an immediate need.
It has become an expression of appreciation and a way of saying thank you. That’s why gifts must be meaningful and chosen with the receiver in mind.
This presents a fantastic opportunity to be creative and thoughtful in our gifting choices.
For instance, sending alcohol to non-drinkers is never a good idea. It shows a lack of understanding and consideration for the recipient’s preferences.
Therefore, it’s important to take the time to know your customers and learn their likes and dislikes.
Trends in gifting
One key trend in gifting is personalisation. Making gifts more personal can involve adding the recipient’s name, choosing their favourite colour, or tailoring it to their interests or experiences.
This adds a touch of thoughtfulness and consideration that generic gifts lack.
If you still want people to remember your brand while gifting, consider subtle branding elements like custom-printed ribbon or tissue paper. This allows you to incorporate your brand without overshadowing the thoughtfulness of the gift.
Getting your brand into your client’s hands is indeed an art – one that requires thoughtfulness, creativity, and understanding of our client’s preferences.
With Christmas just around the corner, now is the time to start thinking to ensure your clients/partners/staff and other gift recipients are appreciated.
As Anne Frank wisely said, “No-one has ever become poor by giving.”
Embrace the spirit of giving, bring soul to the process and make those corporate gifts count.
