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etouches soft launches its new wearable tech at MEA

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Event management software company etouches gave MEA delegates a sneak peek at its all-new LOOPD badge technology ahead of its global launch in Frankfurt later this month.

The wearable technology – which was presented at MEA’s What’s Hot session – allows attendees to easily exchange contact information, automatically checks in and out of sessions and collects marketing material.

For event organisers, the sleek LOOPD badge captures attendee interactions and generates heat maps showing event traffic flow.

The LOOPD badge will officially launch at IMEX in Frankfurt on 16 May.

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