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Sweet&Chilli to expand into the US

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Americans will now be able to get a taste of Aussie hospitality, with Sweet&Chilli this week announcing it has expanded operations into the US market.

The specialist drinks agency’s managing director Cameron Northway said setting up in the US was a natural progression for the team.

“It goes without saying that the opportunity for growth in the States is huge,” said Northway.

A permanent headquarters, led by director John Gakuru (formerly Think Spirits), has been established in Los Angeles.

Gakuru will build on the initial success of Sweet&Chilli in LA, which includes a retainer with Red Bull that saw the team develop a national training scheme as well as produce educational content that has, in some cases, used virtual reality technology to heighten product experiences.

Sweet&Chilli also has offices in London and Sydney.

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