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The Ideas Library launches fashion brand Tom Boi

Tom Boi_slider

Melbourne-based creative events company, The Ideas Library created a summer launch event for fashion label Tom Boi at South Yarra’s The Flamingo.

The event saw approximately 80 fashion media, bloggers and social media influencers gather to view the brand’s first clothing line and launch its promotional video reel.

Launched by a self-confessed ‘tomboy’ herself, owner Clarita Farrugia says the brand evolved out of frustration at the fashion industry’s gender specific clothing. Tom-Boi takes inspiration from the style of men’s clothing but is made for women’s body shapes.

Clotheslines were strung around the venue showcasing Tom Boi’s with little notes pinned up encouraging guests to touch the fabric and generally get a feel for the range.

 

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