The Malaysian Convention & Exhibition Bureau (MyCEB) is gearing up to host the Meetings & Events Australia (MEA) 2014 Conference by running educational programs on innovation and technology for local professionals.
Australian event producer David Grant ran an innovation seminar where participants were asked to create a spectacular welcome event for the MEA Conference that will be held in Kuala Lumpur, Malaysia from 14–17 May 2014.
Grant’s session included site inspections, creative implementation, insights on case studies as well as best practices for event organisers.
Corbin Ball, named one of ‘The 25 Most Influential People in the Meetings Industry 2012’ by Successful Meetings magazine, ran the technology session. He equipped participants with key updates on social media, mobile trends, advances in web and new lead technologies.
The educational sessions were designed to assist events businesses in learning new business practices and to support them in securing international events leads. 71 members of MyCEB’s Industry Partners Programme (IPP) attended the seminars including event organisers, professional conference organisers (PCO) and marketing and communications personnel of various organisations such as Hot Shoe Show & Company, Setia City Convention Centre, and MCI Malaysia.