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Pullman becomes Australia’s largest 5-star brand with two new hotels


Accor’s Pullman brand officially became Australia’s largest 5-star hotel brand today (29 Nov) following the re-branding Sea Temple Resort & Spa Port Douglas and the Pullman Sea Temple Resort & Spa Palm Cove earlier this week.

They join two Pullman hotels in Cairns (Reef Casino and the former Sebel) to give the Pullman brand a prominent position in Tropical North Queensland’s hotel and tourism industry.


The newly rebranded Pullman Sea Temple Resort & Spa Port Douglas.

The latest two re-brandings highlight that Pullman’s resort arm is set to grow as fast as the brand’s city network. The two Far North Queensland Pullman resorts join Pullman Bunker Bay in Western Australia’s Margaret River region, and Pullmans in other major resort locations such as Bali, Phuket, Pattaya, Marrakech and Cannes.

The two new additions bring the Pullman network to ten in Australia, making it officially, Australia’s largest 5-star hotel brand – achieved just four years after Pullman debuted in Australia. They join a global network of over 70 hotels, which is expected to grow to 150 hotels and resorts by 2015.

The rebranding of Sea Temple Palm Cove and Port Douglas to Pullman Palm Cove Sea Temple Resort & Spa and Pullman Port Douglas Sea Temple Resort & Spa heralds an exciting time for the brand in the Asia Pacific region as more properties are slated to take on Pullman resort branding in the coming months.

Both of the Pullman Sea Temple resorts have award-winning Mii Spa day spas, numerous dining options and lagoon-style pools.

The Pullman resort at Palm Cove features 126-guestrooms ranging from studio suites to 4-bedroom penthouses which have exclusive rooftop spas, plunge pools and BBQ facilities. Less than 60 minutes north of Cairns and just 5km from the town centre, Pullman Port Douglas Sea Temple Resort & Spa is set on 10 acres of manicured grounds and surrounds an intricate lagoon pool, whereby some guestrooms have direct swim-in, swim-out access.

The Sea Temple Golf Club features an 18-hole championship links-style golf course and is rated in the Top 50 public access courses in Australia.

The Pullman signature of providing exceptional facilities for meetings and events lends itself perfectly to Pullman Palm Cove, as the resort recently unveiled its new purpose built Garden Pavilion event centre which can hold up to 100 delegates.

Fitted with state-of-the-art smart screens, black-out blinds, internal bathrooms, a kitchenette and ample storage facilities, the Garden Pavilion adds to the resort’s already outstanding conference and event offerings which consist of four specialist conference rooms which can hold up to 150 people.

Pullman Port Douglas Sea Temple Resort & Spa also boasts outstanding conference facilities and can host up to 220 delegates. Event locations such as the resort’s three light-filled conference rooms, the resort’s Lagoon View Terrace and private Boardwalk provide unique locations for memorable conferences, events and cocktail parties.

Simon McGrath, Chief Operating Officer of Accor Pacific said growing the Pullman resort collection was an important step in the brand’s expansion.

“The Pullman resorts in Palm Cove and Port Douglas are two of Australia’s finest and they will benefit considerably by being part of Pullman’s rapidly growing international 5-star network.

“We will be looking to grow the conference and incentive market into TNQ, as well as growing domestic leisure and international business into the region,” he said.

 

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