Top Menu

French fragrance relaunch in Sydney for Jean Patou


Sydney’s The Country Trader was transformed recently into the House of Jean Patou to celebrate the luxury French fragrance house’s re-launch into the Australian market.


The event took place at Sydney Antique retailer, The Country Trader to re-launch the fragrance into the Australian market.

The event was produced by Identity PR and MBM Styling,  utilising the venue’s distinctive French Provincial feel.


The evening celebrated the return of the world’s most expensive fragrance, Joy, along with Sublime and ‘1000’.

Special guests, including; Carla Zampatti, Bella Hunter, Georges Antoni, Phoebe Griffiths, Leigh Campbell and Stephanie Darling, were treated to a delicious feast from Aria Catering including; oysters, crab sandwiches, braised beef cheeks, scallops and chorizo and orecchiette pasta, vintage Moet and Chandon, a special guest performance by Diana Rouvas and departing gifts from the luxury house.


International perfumer, Monsieur Thomas Fontaine addressing the event guests.

The evening celebrated the return of the world’s most expensive fragrance, Joy, along with Sublime and ‘1000’. The event was hosted by international perfumer, Monsieur Thomas Fontaine and Escentials Brands.