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Event Planet rebrands in time for awards


Event Planet has unveiled a rebrand of their company logo just in time for the announcement of the company’s recent succes in becoming a finalist in four categories in upcoming Australian Event Awards this month.

After eleven years, Amy Merriman, Event Planet’s managing director, believed the time was right for a brand makeover to celebrate the company’s recent success and to reflect its continuing evolution.

“We’ve been in the events business for more than a decade and each year we’ve been expanding our portfolio in the private, corporate and government sectors. This expansion, particularly in the government sector, has extended our brand into a different market. As the company has grown, I wanted a redesign of our existing logo to breathe new life into our branding overall,” said Merriman.

There is also the ever-changing world of social media, instant information and internet-driven visuals to contend with.

“The old logo suited our business then, but as we grow I wanted to juxtapose the Event Planet philosophy with the new design – hence the logo depicts the full circle of services we offer in order to seamlessly create memorable events for our clients, their guests and staff. I am proud of the evolution of the company and wanted this to be reflected in our new look.”

“We are also excited to announce Event Planet has been nominated as a finalist in four categories at the Australian Event Awards. The timing is serendipitous, as these two significant announcements have coincided at a pivotal time for the company. It will be a great achievement for the Event Planet team and celebrations all round if we win in at least one of the categories at the event on September 13.”

Event Planet has been named a finalist in the following categories.

Event Manager of the Year – Event Planet
Sydney Olympic Park Best Sporting Event – Paspaley Polo in the City
Best Regional Event – Clicquot in the Snow (Veuve Clicquot Australia)
Young Achiever of the Year – Laura Sage, Events Director

 

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