Sense Event Group recently designed and produced the launch of Nokia’s latest N97 handset recently at Sydney’s Luxe Studios with two events held over the course of one day for both lifestyle and technology media.
The Nokia launch event, held at Sydney’s Luxe Studios
brought together about 75 media attendes
Nokia’s latest mobile phone offering includes the Ovi Store mobile application where users can begin downloading, personalising and making their devices smarter and more fun with applications, games, videos, podcasts, productivity tools, web and location-based services and much more.
The event, catered by Bayleaf saw approximately 75 attendees throughout the day. The theme ‘Online As It Happens’ brought the handset device to life across various mediums such as video production, multimedia animation, the unique and informal celebrity presentation format as well as a high-tech intuitive infrared floor display.
The display, designed by the Sense Event Group was installed by inMotion Media and allowed guests to interact with the floor and engage with the brand.
The interactive floor display kept guests entertained and
enhanced the theme of user engagement
“We wanted the event to reflect Nokia’s colourful branding surrounding the new handset and make the launch, like the handset itself, as interactive as possible…and going off the audience reaction I think we achieved that.” said the event’s executive producer, Mark Bennedick.
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