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Samsung Hosts Extravagant Product Launch


By Ian Neubauer

Nearly 400 electronics retailers from around Australia were flown into Melbourne earlier this month to view Samsung’s latest offerings, including the Samsung LED television range and a number of new audio visual, IT and digital imaging products.

To unveil the new television, guests were taken on safari to see this ‘new species’ in a specially designed jungle environment to highlight what the manufacturer described as the products’ “vivid colours” and “true to life” picture quality.

Staged at Melbourne Central City Studios, the event was designed to thank retailers for their ongoing support and to debut all new products. A multi-room retail extravaganza showcasing new-look display stands and real-life contortionists ensured the entire product tour was an experience to enjoy.


Melbourne Central City Studios created a faux jungle
environment to showcase Samsung’s new product range

After toasting to shared success with a glass of Soju – a traditional Korean spirit – guests were then treated to VIP treatment at an AFL football game at Etihad Stadium that capitalised on Samsung’s sponsorship of the Essendon Football Club.

Samsung’s guests mingled with a number of players and Essendon coach Matthew Knights before the game, while one lucky guest, Michael Seaman from The Good Guys, won the much anticipated barrel draw and the chance to toss the coin on pitch prior to the match.

Samsung managing director KY Choi joined guests at the event and the game, and reiterated his gratitude to the channel for playing their part in making Samsung one of Australia’s leading television manufacturer.

“Samsung has been a major player in the colour television industry for the past 40 years, including over 20 years in Australia,” he said. “In this time we have seen TVs evolve from the round glass CRT televisions of the early colour days to Flat Screen CRT and projection TV to Flat Panel Plasmas and LCDs to the Samsung LED television revolution today. 

“Samsung is committed to acting with speed and sincerity to ensure that our business partnerships continue to work well for the benefit of our retail customers and Samsung – we are all one team,” he said.