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Qatar Convention Centre Enjoys Prenatal Publicity


By Ian Neubauer

Anschutz Entertainment Group (AEG) – the management company behind some of Australia’s leading venues – is conducting a global roadshow to promote the Qatar National Convention Centre (QNCC) in the lead up to its opening in 2011.

The $1.6 billion venue will feature a multi-purpose hall for 4000 seated theatre-style, a 2300-seat lyric-style three-tiered auditorium, and an additional 57 flexible meetings rooms to accommodate a wide range of events.

The QNCC will also feature 40,000sq-m of exhibition space over nine halls that will be adaptable to seat 10,000 for a conference or banquet.


An artist’s rendition of the $1.6 billion Qatar National
Convention Centre, scheduled to open in 2011

The global roadshow recently returned from the US, where QNCC representatives attended the American Society of Association Executives (ASAE) Springtime Expo in Washington DC – one of the largest one-day shows in the association industry.

Representatives also joined AEG sister convention centres from Malaysia and Australia conducting a series of client luncheons to further promote the QNCC as a destination for large-format events.

“This is the first time that Qatar has been promoted at this event and the response was very encouraging indeed, particularly with the direct services by Qatar Airways from [the US],” said QNCC director of sales, Sue Hocking.

“By participating in these worldwide events, we are building on the global vision to position Qatar as a leader in the fields of research, science and education.”

Hocking added that potential international convention organisers expressed great interest in the institutions located at the Qatar Foundation’s Education City.

These include the newly opened Qatar Science & Technology Park (QSTP) with its anchor tenants of Microsoft, Exxon Mobil, Shell and Cisco; the Sidra Medical & Research Center with its $10 billion endowment scheduled for opening in 2012; and the recently announced MD Anderson Cancer Center.

For more information call +974 454 6008 or email pdarcy@qatarconvention.com.