The Association announced yesterday (May 27) at a press gathering held atIMEX in Frankfurt that a new agenda will be implemented and driven by eight convention and visitor bureaus (CVBs) from
“At least eight convention and visitor bureaus will put cooperation ahead of competition and raise the level of sophistication of the meetings, incentives, conventions and exhibition sectors in Asia,” said AACVB Chairperson, Suprabha Moleeratanond of theThailand Convention and Exhibition Bureau. “Our aim is to increase competitiveness and drive new MICE (meetings, incentives, conventions and exhibitions) business to our region.”
Suprabha announced that the AACVB’s eight voting members had signed up for an aggressive new agenda that will attract intra-regional conventions, especially those that can be rotated among AACVB members.
“We aim to position Asia as the world’s ideal convention destination, and increase
The Association will help drive more MICE traffic to the Asian region through the establishment of a shared data bank among member CVBs.