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Peroni Leggera Global Launch at Ivy Pool Club


The Ivy Pool Club played the perfect venue last night (Feb 26) for the Global Launch of Peroni Leggera.

The transformed Ivy Pool Club was reminiscent of the Italian Riviera with fresh bougainvillea lining the cabanas, while guests enjoyed the new refreshing Peroni Leggera on a balmy summer’s night.


The mastermind behind Peroni Leggera’s global 
launch is rumoured to have wanted to fill the pool at Ivy
with beer, but settled for this clever use of signage instead

Peroni chief brew master Roberto Cavalli, who flew to Australia with his wife especially for the event, welcomed guests to celebrate the world first launch of the new lower-carb beer.

US Soul singer, Peyton, indulged the crowd with his powerhouse vocals, performing to a white baby grand piano and saxophone player by the pool’s edge.

The crowd was also treated to a fashion showcase from the Diesel Black Gold summer 2009 collection inspired by the essence of the Amalfi Coast. The collection featured bold colours set against pretty and soft flowing pieces in luxurious fabrics.

Guests on the night included Laura Csortan, Sami Lukis, Mink Sadowksi, Justin Hemmes, Ed Phillips and Jaynie Seal, Martin and Michelle Walsh, Nicola Finetti, Luke Mancini, Alex Zabotto-Bentley, Jack Elsegood, Rod Kerr, Belinda Chapple, Donny Galella, Tiffani Wood and Christie Hayes.