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Brisbane’s Turning Heads For Events


Brisbane is proving to be a popular drawcard for meeting and event planners, with Brisbane Marketing’s latest famil campaign generating positive results from all quarters of the industry.

According to Brisbane Marketing, ‘The fact is, this is Brisbane’ campaign, launched in July 2009, has already seen a broad range of clients visit the city and get the first hand experience of some of Brisbane’s best business events product.


Famil participants can expereince the artisit side of Brisbane at the Gallery of Modern Art

Brisbane Marketing’s director, Convention Bureau, Annabel Sullivan, said a further five familiarisations were scheduled for the new year and this was the ideal time for meeting planners and event organisers to experience Australia’s new world city.

“Almost 30 local business events operators have partnered with Brisbane Marketing to deliver this famil campaign and they’ve all embraced the opportunity to engage with participants in imaginative and inventive ways,” said Sullivan.

“It seems as though there’s no end to the creativity of Brisbane operators.

“Across the course of this famil campaign we’ve seen ‘Buttons’  the miniature pony accompany clients on a site inspection of the Brisbane Racing Club and Moreton Hire create a unique party venue in the storage carrier of a semi-trailer.

“We’ve seen Caxton Street Catering create a sushi-making class in the middle of the City Botanic Gardens and the Stamford Plaza team lead a morning yoga session by the river.

“Not surprisingly, we’ve had exceptional feedback about the variety of experiences and venues showcased,” said Sullivan. “There’s always something new to discover on our famils and our campaign partners have stepped up to present a fresh outlook on the city’s potential as a business events destination.”

Event organisers are welcome to register for an upcoming familiarisation. For more information on how to register click here.

For more information about the benefits of meeting in Australia’s new world city contact Brisbane Marketing on (07) 3006 6200, email conventionbureau@brisbanemarketing.com.au

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